Send a message of trendiness and simplicity from the very beginning. If your business is trying to reach a younger audience, this can be the perfect option for you. Google and Spotify are two of the main brands that have a Sans Serif Font on their logo since they want to have a young and modern identity. Online editable Real Estate Logo template by Wepik With these typefaces, you’ll be able to achieve an effortlessly polished brand image. Thanks to their simpler design, Sans Serif Fonts provide a clean and contemporary look, and it’s one of the most used fonts to create minimalist layouts. These emerged during the 19th century, which helps to sense a modern and present style. “Sans” means “without”, so it’s easy to imagine Sans Serif Fonts are those which don’t have the extra strokes on their designs. So they may be the perfect option for traditional businesses, that want to send a message of trustworthiness to their audiences. Many acclaimed companies, such as Prada, Vogue, or Rolex use this type of font on their brand design to evoke a classic touch and combine it with a sense of big reputation. Online editable Restaurant Logo template by Wepik Quite obvious but, what are those? Serifs are simply extra strokes on the endings, which embellish the basic structure of a letter.ĭue to their design, these typographies are known for being classic and reliable, as we can see in the logo down below. The Serif Fonts are those that have serifs in their design. These are the main font types, each of them unique and different in expressing a brand. Knowing a bit more about them will make it much easier to pick the right one for your brand. There are many types of fonts and each one has its own styling and meaning. Let’s get started! Understanding the types of fonts and their classificationsīefore choosing a font, it’s interesting to understand how they are created and how they work. In this guide, you’ll learn how typographies work, how to mix them together, and, of course, how to choose the right one for your brand. So, we’re here to help you find the perfect font or font combination for your brand image. The basic tips are that your brand fonts should:īut there’s much more you should know. This leads us to the big question - how to pick a font for your brand? You need to think about a lot of details, such as the message you want to send to your audience, creating brand materials, picking your corporate colors, and much more. Building a brand identity isn’t an easy task and can sometimes be quite overwhelming.
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